Currently browsing category

Technology

Steven Levy (Google+ pics)

Steven Levy: Inside Google: The Myths, the Culture and the Secret Sauce

Despite being one of the most successful and celebrated companies in history, Google maintains an air of mystery, and cultural myths abound. How has Google stayed innovative and cutting edge while making the transition to tech giant? What exactly happens inside the elusive Google campus? Levy took a deep dive into Google management, its products and its company culture. Join us as he shares untold stories and unpacks the mythology behind Google.

TheInformation2

James Gleick: Bits and Bytes

In James Gleick’s book ‘The Information’ he speaks about the information “flood”. We are in a predicament where we have the ability to reach out and get facts easily. Although we may have access this does not necessarily bring with it knowledge. The gatekeepers of information are more important than ever, due to our reliance on these authorities for truth.

Sherry Turkle – Alone Together

MIT technology and society professor Sherry Turkle explores the power of our new tools and toys to dramatically alter our social lives. It’s a nuanced exploration of what we are looking for—and sacrificing—in a world of electronic companions and social networking tools, and an argument that, despite the hand-waving of today’s self-described prophets of the future, it will be the next generation who will chart the path between isolation and connectivity.

PBS Frontline: The Persuaders

Although some brands have been more successful than others in making the magic connection to consumers, the techniques the marketers are developing are startling and include the hiring of anthropologists, ethnographers, linguists, and brain researchers to plumb our unconscious desires and urges so as to better influence our decision making.

Rss Feed Tweeter button Facebook button Linkedin button Delicious button Digg button Stumbleupon button Youtube button